Sexualisation of culture is inescapable today. Not even children are free of it, and when the patterns are being reproduced, it grows up to be the norm. For those thinking this is all exaggerated and that people don't buy these kinds of things, not really - obviously they do. Otherwise there wouldn't be a business built up around it. The sexualised clothing and toys are all mirroring the adult society, because if you really think about it, there is not much reaction when an adult woman buys a lap dancing kit or wears a t-shirt saying "Porn Star."
Yes, the difference lies in the fact that they are adults and they can decide for themselves, and they rightly should, but at some level these women, too, are affected by the message society sends us. What is worrying is not necessarily the 'sexy' culture as I've heard people describe it, what is worrying is that this has become the norm to the extent where it is accepted for toddlers to buy into it. It is an attitude that has been extended to children, by their role models.
I heard a story, not too long ago, that a woman told me about. She had been out wanting to buy a regular black t-shirt for her daughter who was around six at the time. She went to one of the major stores and she could not find a t-shirt that did not show the shoulder. Remember, she was shopping for a six-year-old, and she could not find a t-shirt that did not show some skin.
Now, showing skin is not bad in itself, neither is sex (for consenting adults), but the problem lies in that there is so much value attached to it. There is still a double standard regarding women. To be accepted, they have to follow the norm; the norm being the increasingly body-focused, superficial, sexy society, but if they in any way insinuate that they might have had "too many" sexual partners (where is the limit for "too many" anyway?) they are immediately stigmatised or used solely as a sexual object to be used and abused according to one's wishes. A woman's value is still very much tied to her sexuality and how she approaches it, but it is a fine line to thread. Wear too many turtle-necks and you are "frigid" or "boring", wear clothes that expose too much and you are a "slut" or perhaps even a "whore." Finding that golden line in the middle where one will be accepted is an increasingly hard task, and unfortunately it does not give you a lot of room to manoeuvre any sort of personality lest you should be ostracised again.
Clearly, when padded bras have become an accepted Christmas present for a 5-year-old, when her older sister runs around in a t-shirt spelling "future trophy wife" and the infant brother unknowingly brags about violently exiting his mother, we have to start thinking about the implications of where this sexualisation is taking us.
This is a Halloween costume, clearly for children. Watch and weep.